Understanding Off-Page SEO and Its Importance
The term Off-Page SEO covers all the activities that are done outside your website. These activities are done to build backlinks that bring users to your website. Strong, effective, relevant, and trustworthy backlinks can help you get potential clients to your webpage, and thus ensure good business.
Why is off-page SEO important for every business?
Google takes into account a lot of factors while ranking your webpage and Off-page SEO is one of them. Your link-building activities tell Google about your website and business, and so they are very important. Furthermore, off-page SEO helps in building the website’s recognition and domain authority.
Off-Page SEO techniques
There are many off-page SEO techniques that you can use to build your brand and boost your sales. Professional SEO agency Sydney follows most of these techniques, if not all, to ensure you get consistent traffic and sales. Australian Internet Advertising is one such SEO agency that can handle all your off-page SEO activities. They have specifically designed SEO packages that ensure ROI (return on revenue).
Some of the commonly employed SEO techniques are:
Broken Link Building
No one likes to go on a non-existent 404 page, and this is what broken link building is all about. Try to find such broken links from the web pages you want to be linked by. Notify them about these broken links and offer a replacement (link to your webpage).
Nowadays, bloggers have a huge fan following and reader base. This means working with an influential blogger who is fit as well as an expert in your industry can bring in that much-needed crowd to your webpage. Following activities fall under the blogger outreach category:
- Sponsored posts
- Online giveaways and Promotions
- Product reviews
- Blogger events
Be active on famous online discussion forums. Try to provide other members with practical solutions to their problems, and discretely direct them to your webpage.
Influencers are individuals who have an impact on user behavior and their purchase decisions. They usually have a lot of followers on social media channels like Facebook, Instagram, etc. Working with an influencer can positively affect your business. They can post your product info, review and even demo in their posts.
Maintaining a proper social media profile is a must. Through this profile, you can keep in touch with your customers, let them know about your new launches and offers, address their queries, collect their feedback, post relevant content, etc. All these activities are very important for both new and old businesses.
Under this activity, you search, save and share interesting web pages that are related to your business. Social bookmarking sites like Digg, Reddit, StumbleUpon, etc. are quite popular these days. People who find their way to your site via these social bookmarking sites are surely potential customers.
Several popular online platforms use the Q&A format to attract users. Being active on these platforms will allow you to direct users to your webpage. Quora, Yahoo Answers, etc. are such platforms.
Visual content is the most powerful and effective one. Submitting images concerning your business on sites like Photobucket, Imgur, Flickr, etc. will give a clear idea about your product and services to potential users.
This is a very effective off-page SEO practice. All you have to do is submit informative content in specific formats like Docx or PDF on sites like Slideshare, Scribd, etc. This way, you can advertise your brand in the content including some keywords in it.
This is one of the simplest and effective off-page SEO techniques, but sadly it is overlooked by many SEO agencies. Via newsletters, you can keep your customers in the loop and let them know about all your upcoming products, services, events, offers, etc. Making attractive and compelling newsletters pays off like no other.
There are other off-page SEO tactics as well, and an experienced SEO agency will use them all. Now, off-page SEO might seem like a task which you can handle in-house, but there are several factors considering which outsourcing is a better option.
Waiting for verifications, posting your content/images on various sites, checking and replying to comments, etc. are a lot to handle. So, it is best to get in touch with professional SEO companies to ensure it is done right.